A website that does something when people arrive.
Websites, booking flows and the custom tools behind them, for travel creators, hotels, tour providers and restaurants. Built around how your business runs, and easy for you to change.
Garden room
2 guests · 2 nights · Breakfast included
Illustrative example. Review cancellation terms before booking.
- Name
- Garden room
- Guests
- 2
- Breakfast
- Included
What gets built
It depends on what is missing.
For a hotel it might be booking on its own site. For a tour provider, a departure picker tied to real availability. For a creator, a way to find every place they have ever recommended.
Those are three different builds. Selling all of them the same five-page site would be easier.
What I build
Websites.
Fast, accessible, and editable by you without ringing anyone.
Booking.
A booking flow on your own site, connected to the system you already use.
Directories and guides.
Places, menus, meeting points and destinations, structured so visitors can search and filter them.
Custom tools and CMSs.
When your content does not fit a blog, the admin is shaped around it. Aloft and Away's has vlogs, series, destinations, places and stays, each with its own fields.
Shops.
Sized to the job. Sometimes Shopify, sometimes a proper build.
Apps.
Occasionally the right answer, most often not. I will tell you which, including when the answer costs me the work.
See it for your business.
Two examples for each. Open one to see the full scene.
Illustrative examples. Each link opens the full business scene on the home page.
Behind the page
The admin, not just the page.
You fill in a place once: name, destination, type, notes, a pin on the map. The page builds itself from it. The same shape runs the places, stays and destinations on Aloft and Away.
- Name
- Café do Largo
- Destination
- Lisbon
- Type
- Café
- Notes
- Go early for a table on the square.
- Map pin
Lisbon · Café
Café do Largo
Go early for a table on the square.
Built the way I would build yours.
This website.
No page builder.
Aloft and Away.
The site, its design system, a custom CMS and a contributor app.
Visit aloftandaway.comTwenty years of shipping software.
Most recently a production platform built end to end with AI coding agents, in daily use.
Four stages, no surprises.
A call.
An hour on what is missing. If the answer is not obvious, an audit can find it first.
Design.
You see it before it is built. Changes here cost nothing.
Build.
Fast, accessible, and maintainable by someone who is not me, should it ever come to that.
After.
You get the keys and the ability to use them.
You could build it yourself. Here is what that costs.
Website builders are good software, and they are cheap for a reason. They leave the work to you: deciding what the site is for, writing it, designing it, connecting the systems you already use and keeping it all running. What you save in money gets spent somewhere else.
| What you get | Doing it yourself | Working with me |
|---|---|---|
| Who builds it | You, after closing | Me |
| What it starts from | A template thousands of others use | How your business runs |
| What visitors came to do | A widget that looks like someone else's site | Your existing system, inside your own pages |
| Visitors' questions | Your inbox | Answered from your information, passed to you when a person is needed |
| When something breaks | A support queue | I answer the phone |
| What it costs | Less money, and a lot of your evenings | More money, agreed before any work starts |
Most self-built sites I see were started and never finished. The owner ran out of evenings.
If a simple brochure is all you need, a website builder is a good answer, and I will say so on the call.
And yes, AI is part of how this is built.
It is also part of what gets delivered, which is the point. It is not a discount. It is the reason a business your size can have tools that needed a development team two years ago. The work is still the work: knowing what to build, then building it properly. Anyone selling you speed is selling you the wrong thing.
Tell me what your visitors can't do yet.
An hour, no pitch deck. I'll tell you whether a build is worth doing, including when it is not.